Branding & Packaging Design
—2020
As an avid coffee drinker in addition to being someone who has worked in the industry, it has always been a dream of mine to create a coffee company. Thus, Roasted Coffee Co. was born.
Inspiration
This project is inspired by my coffee shop design homework and freelance sessions from when I attended college in in Southern California. This project was heavily inspired by the sun. It’s the agent that can be attributed to growing, and in some cases, the processes of drying coffee. I wanted to pay homage the tropical climate of the locations where the coffee plant is indigenous to.
Concept
With an emphasis on ethical sourcing and sustainability, I wanted all coffee products of Roasted Coffee Co. to be single origin. By not providing ambiguous blends of coffee, this places an immediate emphasis on the region the coffee was farmed and harvested.
